Bendtner, who scored twice against the Portuguese, flashed a sneaky peak of his branded undies – which bore the name of a well-known bookies – as part of his goal celebrations. The bookies Big Nick flagged up in this unusual manner then more or less immediately tweeted a picture of Bendtner in his “lucky underwear.”
The Danish FA, who are sponsored by a separate betting organization, have insisted the player has been ordered to change his pants for their all-important game against the Germans on Sunday.
Bendtner claims he was unaware that his underwear infringed ambush marketing guide-lines established by EUFA before Euro 2012 began. They state that: “All kit items worn during the tournament must be free of any sponsor advertising.”
Following last night’s defeat to Portugal, it’s a fair bet that if the big target man does put the ball in the net against the Germans, and gets the Danish back on track to qualify for the knock-out rounds, his underwear antics will be overlooked – and he’ll remain a firm favourite with his home fans.